Just pique their interest, so you can chat more later. You don’t need to get into the specifics. However, if you’re actually trying to sell something specific to a potential collaborator, rather than just furthering a conversation, consider adding in a concise list of what you’re offering-for example, if you’re a blogger, the types of ad placements available-and, if it makes sense, starting rates. Products and services aren’t relevant for every brand’s media kit. If you’re a business, you’ll similarly want to include your company logo near your intro to give a taste of your brand’s look and feel. This will make it clear that your words are coming straight from you (and provide an intro to your multimedia skills, too). If you’re an influencer, add a dash of authenticity to your media kit by including a high-quality headshot next to your introduction. This section of your media kit is a good place to include a mission statement, as well. Tell a brief version of your brand story to draw your reader in. Using your unique brand voice, write out a few sentences about what you do and what your values are. Similarly, when a potential partner first considers working with you, they definitely want to know the basics of who you are before diving into the logistics of a brand deal. When you’re first meeting someone, it’s custom to introduce yourself before chatting about anything else.
#Newsday digital media kit professional#
Here are some key elements of professional media kits that you may want to include in yours. What are they hoping to achieve? How does working with you help them move toward that goal? What makes you different from your competitors? Your answers can help you shape your media kit template for the people you’re speaking to. Put yourself into another brand’s shoes for a second. But what all the best ones have in common is all the information your collaborators may be looking for. What’s Included in a Media Kit?Įvery media kit looks a little bit different-as they should, since this tool is to help you stand out. You want recipients to buy into your business and what you’re all about, so you can further your relationship. In this case, you are trying to sell your brand and its longevity, not just its relevance for the moment.
On the flip side, a media kit is sent to the people you’re planning to work with. Press kits help you sell a (positive) story, not the brand, while offering information about your business. Electronic press kits-which often include fact sheets and images for media outlets to use-are usually sent to journalists along with timely press releases to assist with their reporting. Though the terms are sometimes used interchangeably, a media kit is not a press kit.Ī press kit does provide need-to-know information about your brand, but its ultimate goal is to get you press coverage. And when they don’t ask for one, your media kit could be the reason your brand becomes the most memorable choice. When you have a media kit ready for your potential partners before they ask-and major companies almost always will-it gives your brand a little more legitimacy right off the bat. Event companies to get sponsors or speakers.Businesses to collaborate with other brands for a marketing campaign or new product launch.Bloggers and media outlets to gain advertisers.Social media influencers and bloggers to land brand sponsorships.Media kits can help pretty much any brand prosper. Once you both decide to partner up, your media kit also tells them how they can best promote your brand to their audience or what results they can expect, depending on the terms of the deal. It’s an informational document, slideshow, or webpage that helps other businesses decide if they should work with you or not. A media kit is a public relations tool that compiles everything a potential collaborator may need to know about working with your brand.
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